So ! You're 100% ready.

Lets Get Going Wow! Here we come wholesale! 🌟

It’s your time now! what’s stopping you? YOU ARE READY!!

I get it, it may feel daunting the thought of approaching retailers but they need you. They need your products to make sales and stand out from the rest of the competition on the high street and online.

Imagine how amazing it will feel when you see your products on your favourite retailer's shelves and money starts to flow into your account from sales.

You’ve spent the time on your brand, you have great packaging and an engaged audience, your prices and margins are right. You are ready- seriously you are.

Buyers want you and your products.

If you are worried about what kind of questions they will ask you here’s a few.

These may differ depending if you are approaching a small independent or large chain

Questions Supplieres May Ask You

They will want to know about your story and the background of the brand.
They will ask you minimum order value is and how quickly you can deliver
If it's a large retailer and they are placing large quantities they will need reassurance that you can deliver and that you are set up in a way that they and their customers won’t be let down. (By the way make sure you ask about their payment terms as some retailers pay you after 90 days from delivery so you need to know how this will affect your cashflow.
A buyer will want to know what your best sellers are so make it easy for them and point these out in your brochure or on email
They also may want to know what marketing you are planning and how you are going to grow the business.

Don’t over promise, if you aren’t going to make certain dates they need because of lead time advise them early on so that you are managing expectations.

Where To Find Them

You might be thinking okay so I know what they will ask but how do I even find them. You’re best place to start is linked in to find the right contacts and you can also phone the company and ask for the name of the buyers in certain departments.

If you are looking at smaller boutiques then Instagram and social media is your friend and so is google.

Create a wholesale tracker so that you know who you’ve reached out to and when and what the conversation was and importantly when you are going to follow up.

I would strongly recommend when you do reach out that you do a personal tailored approach rather than one size fits all.

Have a look at what they are doing in the press and what their brands value. How does that align with what you do and bring that into your first contact?

I know there’s a lot to think about but don’t worry I’ve got you covered.

Very soon I’ve got something special for you.

Behind the scenes I’m working on a course The 4 steps to wholesale where I will go through the how, what, where, when of wholesale so that you can comfortably pitch to retail buyers, with examples of wholesale pitch, decks, line lists email swipe files and handy templates to help you work out your margin and mark up that you need.

Also come and say Hi 👋 on IG here where I share lots of helpful tips and advice @thebuyerandretailcoach.

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